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The Legend of Polaris: 50 Years : 1954-2004
By Jeffrey L. Rodengen, Richard F. Hubbard
152 pages, Hard Cover,
Published: Jul 2003
The Legend of Polaris recounts the remarkable saga of the company that invented the snowmobile. Polaris struggled to survive, but ultimately came out the winner. Innovation, improvement, and leadership are hallmarks of the company's success, and those qualities enabled Polaris to survive multiple economic recessions and a blizzard of competition. After becoming the number one manufacturer of snowmobiles, Polaris went on to create the first automatic transmission ATV; the first electronically fuel-injected snowmobile; a line of stable, reliable personal watercraft; a sport-boat line; and Victory, the company's celebrated motorcycles.